privacy policy

Amelia Restaurant & Lounge, Dubai (“Amelia Dubai”, “Amelia”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, disclose and protect personal data when you visit our website, make a reservation, contact us, subscribe to our communications, interact with us through WhatsApp or social media, attend our venue or otherwise use our services.

We process personal data in accordance with applicable laws and regulations in the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 Concerning the Protection of Personal Data, as applicable.

For the purposes of applicable data protection legislation, Amelia Dubai is responsible for determining how and why personal data collected through its website and services is processed.

Privacy Contact: marketing@amelialounge.com

1. PERSONAL DATA WE MAY COLLECT

Depending on how you interact with Amelia Dubai, we may collect the following categories of personal data:

• Your first and last name;
• Email address;
• Telephone or mobile number;
• Country or city of residence, where provided;
• Reservation details, including reservation date, time, party size and seating preferences;
• Dining preferences, special requests and dietary or allergy information that you choose to provide;
• Information relating to events, private dining or group enquiries;
• Communications between you and Amelia through email, telephone, WhatsApp, social media or other channels;
• Marketing preferences and information about whether you have agreed to receive communications from us;
• Information relating to transactions or payments where relevant;
• Information you voluntarily provide through website forms, surveys, competitions, promotions or other interactions;
• Technical information including your IP address, browser type, device information, operating system, pages visited, referring URLs and website usage information;
• Cookie, analytics and advertising data; and
• Any other information that you voluntarily provide to us.

We ask that you do not provide personal information that is not necessary for your interaction with Amelia.

2. HOW WE COLLECT YOUR PERSONAL DATA

We may collect personal data directly from you when you:

• Make or amend a reservation;
• Contact Amelia by telephone, email, WhatsApp or social media;
• Complete a form on our website;
• Subscribe to a newsletter or marketing communication;
• Attend an event, activation or experience at Amelia;
• Make an enquiry regarding private dining, events or corporate bookings;
• Participate in a promotion, competition or survey;
• Interact with our website or digital advertising; or
• Otherwise communicate or engage with Amelia.

We may also receive personal data through third-party platforms used to support our business, such as reservation systems, customer relationship management platforms, messaging services, payment providers, advertising platforms and social media networks.

3. HOW WE USE YOUR PERSONAL DATA

Reservations and guest services
To process, manage and confirm reservations; communicate with you regarding your booking; manage special requests; provide guest services; and follow up in relation to your experience.

Customer communications
To respond to enquiries, requests, complaints or feedback received through our website, email, telephone, WhatsApp, social media or other communication channels.

Events and private bookings
To manage enquiries and bookings relating to events, private dining, group reservations, corporate events and other experiences.

Marketing and communications
Where permitted by applicable law and where any required consent has been obtained, we may send you information about Amelia’s events, menus, experiences, offers, festive celebrations and other news through email, WhatsApp, SMS or other communication channels.

You may withdraw your consent or opt out of direct marketing communications at any time.

Website and service improvement
To understand how visitors use our website, monitor website performance, improve functionality, identify technical issues and improve the overall guest and digital experience.

Advertising and campaign measurement
Where permitted by applicable law, we may use information relating to our guests and website visitors to measure the effectiveness of our advertising, understand audiences and improve the relevance of our marketing.

This may include the use of advertising services provided by platforms such as Meta, Google, TikTok, Snapchat and other digital advertising providers.

Where appropriate, contact information may be securely matched with information held by an advertising platform for purposes such as campaign measurement, audience creation, retargeting or identifying audiences with similar characteristics. Appropriate safeguards will be applied, and any consent required under applicable law will be obtained.

Security and fraud prevention
To maintain the security of our website, systems and business operations and to prevent fraud, misuse or unauthorised access.

Legal and regulatory requirements
To comply with applicable UAE laws, regulatory requirements, lawful requests from authorities and other legal obligations.

4. BASIS FOR PROCESSING PERSONAL DATA

Where required under applicable UAE law, Amelia will process personal data with your consent.

We may also process personal data where processing is necessary to:

• Provide a service or perform a contract with you, including managing a reservation you have requested;
• Take steps at your request before entering into a transaction or arrangement;
• Comply with a legal or regulatory obligation;
• Protect your interests or the interests of another person where permitted by law; or
• Meet another lawful purpose permitted under applicable UAE legislation.

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal will not affect processing that was lawfully carried out before consent was withdrawn.

5. MARKETING COMMUNICATIONS

Where you have agreed to receive marketing communications, Amelia may contact you regarding restaurant news, events, experiences, offers, menus, festive celebrations and other relevant updates.

Communications may be sent through email, SMS, WhatsApp or other channels you have agreed to use.

You may opt out at any time by:

• Using the unsubscribe option contained in an email;
• Replying with an applicable opt-out instruction to a marketing message;
• Asking us through WhatsApp or another communication channel to stop sending marketing communications; or
• Contacting marketing@amelialounge.com.

Opting out of marketing communications will not prevent Amelia from sending necessary service communications relating to an existing reservation, enquiry or transaction.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors interact with the website and support analytics and advertising.

Cookies may include:

• Essential cookies, which are required for the website and its core functionality to operate.
• Preference cookies, which help remember certain choices or settings.
• Analytics cookies, which help us understand website traffic, visitor behaviour and website performance.
• Advertising and marketing cookies, which may help us measure advertising campaigns, understand audience behaviour and deliver more relevant advertising.

Where required under applicable law, we will request consent before placing or using non-essential cookies or similar tracking technologies.

You can also manage cookies through your browser settings. Disabling certain cookies may affect the functionality or experience of the website.

7. IP ADDRESSES AND TECHNICAL DATA

When you access our website, certain technical information may be collected automatically, including your IP address, browser information, device type and website usage information.

We may use this information to maintain website security, analyse traffic, diagnose technical problems, understand how our website is used and improve the website experience.

Technical information may also be processed through analytics, hosting, security and advertising service providers acting on our behalf.

8. SHARING YOUR PERSONAL DATA

Amelia does not sell your personal data.

We may share personal data where reasonably necessary with trusted third parties that support our business and provide services on our behalf, including:

• Reservation and booking platforms;
• Customer relationship management and guest communication providers;
• WhatsApp and messaging technology providers;
• Website hosting and development providers;
• IT and cybersecurity providers;
• Payment processing providers;
• Email and communications platforms;
• Analytics providers;
• Advertising and social media platforms;
• Marketing, PR and digital agencies acting on Amelia’s behalf;
• Professional advisers; and
• Government, regulatory, law enforcement or judicial authorities where disclosure is required by applicable law.

Third-party service providers are expected to process personal data only for the purposes for which it has been provided and to maintain appropriate security and confidentiality measures.

Some third-party platforms may independently determine how they process certain personal data. Their own privacy policies may therefore also apply.

9. INTERNATIONAL DATA TRANSFERS

Some of the service providers and technology platforms used by Amelia may process or store personal data outside the United Arab Emirates.

Where personal data is transferred outside the UAE, Amelia will take appropriate steps required under applicable UAE data protection legislation to ensure that the information remains appropriately protected.

This may include using appropriate contractual, organisational or other safeguards applicable to international transfers of personal data.

10. DATA RETENTION

Amelia retains personal data only for as long as reasonably necessary for the purposes for which it was collected, including the provision of services, guest relationship management, marketing where consent remains valid, legal and regulatory compliance, accounting requirements, dispute resolution and the establishment or defence of legal rights.

Different categories of information may therefore be retained for different periods.

When personal data is no longer required, we will take reasonable measures to securely delete, anonymise or otherwise dispose of it in accordance with applicable requirements.

11. DATA SECURITY

Amelia takes reasonable technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, access or other misuse.

These measures may include appropriate access controls, security procedures, system protections, restricted access to personal information and the use of trusted third-party technology providers.

While we take reasonable steps to protect personal data, no website, electronic transmission or information storage system can be guaranteed to be completely secure.

Where a personal data breach occurs that requires notification under applicable UAE law, Amelia will take the necessary steps in accordance with its legal and regulatory obligations.

12. ONLINE PAYMENTS

Where an online payment or deposit facility is made available in connection with an Amelia reservation, event or experience, payment processing may be provided through a third-party payment or reservation provider.

Payment information processed directly by such providers will also be subject to their respective privacy and security policies.

Amelia does not intentionally retain full payment card information unless necessary and permitted through an appropriately secured payment system.

13. YOUR DATA PROTECTION RIGHTS

Subject to applicable UAE law and any relevant exemptions, you may have rights in relation to your personal data including the right to:

• Obtain information about the personal data we process and the purposes for which it is used;
• Request access to your personal data;
• Request correction or completion of inaccurate or incomplete personal data;
• Request deletion of personal data where the applicable legal requirements are met;
• Request restriction of certain processing;
• Object to or stop processing for direct marketing purposes;
• Withdraw consent where processing is based on consent;
• Request transfer of certain personal data in a structured and machine-readable form where applicable;
• Object to certain decisions based solely on automated processing where applicable; and
• Raise a concern or complaint regarding the way your personal data is processed.

Certain rights may be subject to limitations or exceptions under applicable UAE laws.

To exercise a privacy right, please contact: marketing@amelialounge.com

We may request information reasonably necessary to verify your identity before responding to a request.

You may also have the right to raise a complaint with the competent UAE data protection authority where applicable.

14. DIRECT MARKETING AND YOUR RIGHT TO OBJECT

You have the right to object to the use of your personal data for direct marketing.

If you tell us that you no longer wish to receive direct marketing, we will stop using your personal data for that purpose, subject to retaining limited information where necessary to record and respect your opt-out preference.

15. THIRD-PARTY WEBSITES AND SOCIAL MEDIA

The Amelia website may contain links to third-party websites, social media platforms, booking platforms or other online services.

Amelia does not control the privacy practices of these third parties and is not responsible for how they independently collect, use, store or disclose personal data.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

16. SOCIAL MEDIA

If you interact with Amelia through Instagram, Facebook, TikTok or another social media platform, the relevant platform may separately collect and process information about you in accordance with its own privacy policy.

Information that you choose to make public through a social media platform may be visible to Amelia and to other users of that platform.

17. CHILDREN’S PRIVACY

Our website and marketing services are not designed for the intentional collection of personal data directly from children.

Where information relating to a child is required in connection with a reservation or guest experience, it should be provided by a parent, guardian or other responsible adult, as appropriate.

18. CHANGES TO THIS PRIVACY POLICY

Amelia may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or applicable laws and regulations.

The latest version will be published on this page together with the date on which it was last updated.

We encourage you to review this Privacy Policy periodically.

19. CONTACT US

If you have any questions about this Privacy Policy, the way Amelia processes personal data, or if you would like to exercise a data protection right, please contact:

Amelia Restaurant & Lounge
Address Sky View
Downtown Dubai
Dubai, United Arab Emirates
P.O. Box 12837

Email: marketing@amelialounge.com